These days, I’ve really been racking my brain about crowdfunding – how best to go about it for Happy Heights. There weren’t many of the How-To articles you usually see, so I decided to study a group that I know have been having a successful run of crowdfunding recently, ISA.
ISA is short for Initiatives for Social Action and I found out about them through my skin-diving org ISDA. Simply, they describe themselves as “an organized movement of young professionals in the Philippines geared towards social involvement and nation-building.” Very general, an advantage of which is that they can do a large amount of diverse projects and still stick to their identity.
Their crowdfunding project is called the 123 initiative and it’s still ongoing.123 is for 100 pesos, from 2 thousand people, for 3 projects. Ingenious 🙂
How did it become successful? Here are some hypotheses:
- THE CAUSE. One of the things that makes an advocacy or a cause good, I think, is that it’s plainly obvious. Who wouldn’t want to share the comfort of having all the bare necessities with their fellow men? Duh, right? The cause was excellent and undoubtedly worthy. People also got the chance to really know the people they were helping with this video ISA released, in cooperation with the Brevarians – a video always helps to make things that much more real to people.
- CLEAR TARGETS. “The 120 Aeta residents of Sitio Yangka, Capas, Tarlac this December. You’ll also help provide school supplies to 50 students next school year. Be part of our 2,000 movers!” ISA is very much clear about the end goal. 2,000 movers donating 100 pesos each, amounting to 200,000 pesos. Showing people the actual numbers helps because they have an idea of the worth of their donation and where the money is going.
- OWNERSHIP/PROMOTION. All the people who donate get to post a picture of themselves with the 123 initiative image. The album probably has more than a 100 pictures of images like Ryan’s (below), of all kinds of people. In a way, it gives people a sense of ownership, “I AM PART OF THE 123 INITIATIVE.” They become an integral part of the movement and they can look back at what they’ve done with pride. Plus, these pictures are probably one of the best ways to promote crowdfunding – letting people see how many people have gone the extra mile.
- THE AMOUNT. ISA isn’t asking for much. I think the fact that it’s just a 100 pesos gives people that extra push. It’s like saying, “Hey, helping out really isn’t that hard. In fact, it’s not hard at all. Come on!” I really believe that a lot of people out there are thirsting to volunteer and do good – they just have to be given that extra encouragement. Giving them ways to volunteer that start out small empowers them to think they can do it and could be able to build an attitude of helping.
So yeah, ISA has been doing a good job 🙂 So far, their labor has been fruitful and it’s a great thing to see.
I’ve learned a lot just by going on their Facebook page and it’s making me excited for my own project!
Right now, it’s a question of volunteers/groups sponsoring a kid, or collecting a pool funds just like ISA did. On the one hand, sponsoring a kid makes it more personal for the volunteers, but collecting a pool of funds involves more people. What do you think? 🙂